Thursday, 23 October 2008

Vehicle Graphics

I’ve been looking at vehicle graphics while I’ve been on holiday this year. I was in Toronto in the spring and I’m just back from a week in Italy. I’ve now become a collector of pictures of cool vans that have been “wrapped”

I walked past this van and had to take a quick snap. It is obviously a mobile advert for a vineyard, which is great because all they have to do is park it up and people are automatically interested. Also, because we always subconsciously associate the color blue, or images of the sky, with thoughts of clear optimism, then this has a shiny, sparkly atmospheric quality that we can’t quite describe. But when we walk past we know that it looks cool, but can’t quite explain why.

I passed this van parked on the harbor front. It is another example of a very clear message. What do they do? Answer: Pizza restaurant. I know it’s obvious, but I’ve seen so many vehicles that are unreadable. 

These two were taken in Italy. Again they are exactly what they say they are, but this is why I like them.

So I couldn’t resist putting in a plug about some of the vans we at Fantasy Prints have done. We did a full wrap of a van for Blair Drummond Safari Park . We covered the vehicle with the background image, then we added the text over the top. We think the overall effect is quite impactful. We have also re-done one of our own vehicles to promote our photo studio and canvas printing departments. This is just a half wrap, but we still think it has a strong overall effect.

Friday, 10 October 2008

Evolving brands

Some brands are just part of the everyday fabric of our lives as consumers. I doubt if anybody noticed when irn bru changed the design of their cans last year. They have tweeked it ever so slightly. The previous design had been like that for almost ten years.

fanta have also recently changed to a more youthful look.

One more obvious one is cadbury's hot chocolate . They change their packaging about once every three years. It has evolved ever so slightly in such small amounts that, again, hardly anyone notices.

We already identify with brands so much that if a designer was to radically re-launch a product that looked completely different, it would need a substantial amount of advertising to back that change up.

The small local brand oxenrig eggs changed their free range eggs packaging a few years ago. They have since gone from a small local brand to a regional, not quite national brand. Their boxes can be bought from Edinburgh to Newcastle, which is very good for a small farm. I believe this success is down to people identifying with the strong brand.