Thursday, 23 October 2008

Vehicle Graphics

I’ve been looking at vehicle graphics while I’ve been on holiday this year. I was in Toronto in the spring and I’m just back from a week in Italy. I’ve now become a collector of pictures of cool vans that have been “wrapped”

I walked past this van and had to take a quick snap. It is obviously a mobile advert for a vineyard, which is great because all they have to do is park it up and people are automatically interested. Also, because we always subconsciously associate the color blue, or images of the sky, with thoughts of clear optimism, then this has a shiny, sparkly atmospheric quality that we can’t quite describe. But when we walk past we know that it looks cool, but can’t quite explain why.

I passed this van parked on the harbor front. It is another example of a very clear message. What do they do? Answer: Pizza restaurant. I know it’s obvious, but I’ve seen so many vehicles that are unreadable. 

These two were taken in Italy. Again they are exactly what they say they are, but this is why I like them.

So I couldn’t resist putting in a plug about some of the vans we at Fantasy Prints have done. We did a full wrap of a van for Blair Drummond Safari Park . We covered the vehicle with the background image, then we added the text over the top. We think the overall effect is quite impactful. We have also re-done one of our own vehicles to promote our photo studio and canvas printing departments. This is just a half wrap, but we still think it has a strong overall effect.

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