Wednesday, 29 July 2009

AFS Country Store

I recently designed a leaflet for AFS Country Store in Alnwick, Northumberland. They are a traditional family based business with a modern outlook. They suplly and sell country attire from equestrian equipment, outdoor clothing, local knitwear, bespoke furniture and they also have a large range of animal feeds and other agricultural supplies. They offer a very positive and personal service. My task was to create a style for the leaflet that had a traditional feel as well as a modern look. I chose the wood effect, which suggests a refined quality, but I also used the rounded image boxes which gives the overall effect a modern twist.

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