Wednesday, 24 November 2010

Logos

I've been buying Tetley Tea and hadn't realised that they'd changed their logo and tweaked their branding. They have such a strong brand, which I think has been enhanced by the new design. I've known about the new Argos logo for since the start of the year, but I'm not sure if it improves their image any? Apparently the new curve represents a smile, but with online shopping now eating away at the old Argos collection point model, they will need all the cheer they can get if they are to survive as a unique retail outlet.

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