Friday, 17 June 2011


Adidas are a massive brand. They have also created separate mini sites for each sporting activity group. The layouts of each section of the site are similar but also significantly different. Personally their branding is a bit more serious than that of Nike and Reebok. I don't doubt the quality of Adidas sportswear, but I think that they lack that extra special "buzz" or appeal, that Nike has.

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