Tuesday, 28 June 2011

Blacks Outdoor Clothing

I had a look at the website for Blacks Leisure. They have some pretty good deals on at the moment for outdoor clothing and camping equipment. The website is better than the typical clothing store web format. It is a fairly easy site to navigate through. I like the use of grey background colours, which allow the products to stand out more. Most high street stores are focussing on price offers at the moment, but I think Blacks are a strong brand that will survive the recent economic downturn. From a web design point of view the site is very effective. Blacks have a good marketing strategy that is pretty simple but straightforward. I think the simplicity of the brand is its strength.

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