Tuesday, 14 June 2011

Lucozade - More sports oriented than ever, and better for it...

Lucozade are a fantastic brand. They have moved away from the "NRG", slightly rave inspired energy drink of the late 90's early 2000's and focussed on a more wholesome message. They are still hip, if not even more so, but they have managed to turn a corner and are now in a position that some of the larger energy drinks that portend to be more health focussed and also happen to sponsor the olympics, mentioning no names, would be quite jealous of...

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