I had a look at the new Toronto Pearson Airport branding a few weeks ago. I use Pearson airport quite a lot and find that the airport 'experience' is fine compared to other major cities. The waiting times are not too long and the staff are usually pleasant. As far as I'm concerned, the new branding reflects a very dynamic city. A city with cultural and creative diversity. It is bright, fresh and inspiring. Compared to the previous 'corporate' looking logo, it is more in line with the trend towards a 'softer' branding with a lot of large organisations. I like it.