Friday, 17 June 2011


Nike are bigger than a giant, they are a behemoth. I had a look at their website and I'm so impressed with the vast scale of their web presence. Nike have separate branded mini-sites for each sub section of their product range. From their Football, Running, Basketball, and Active Sports ranges they have differently styled branding that is aimed at reflecting the tastes of their user/customer. I think they pull this off very well. Instead of having separate websites, they have managed to keep these different styles within one site and have tied it all together with their side navigation tab system. Amazing branding, amazing brand.

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