Friday, 17 June 2011


Its probably well researched, but I thought that the "tough guy" message is a bit over done in the Umbro branding. I realise that their football shirts are aimed at football fans, but I felt they could cheer their website up a wee bit. Their overall website is brilliant. Umbro have organised their product mix carefully and it is easy to navigate. I just think that they could have more smiley faces...

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