I recently viewed the Virgin Media website and was quite unimpressed. I think the entire Virgin brand has become so large that the core identity is starting to lose its strength. The Virgin Media website is, in my opinion, all over the place. There is no priority over what the user is to read first. Most news style websites will make their most important information the most prominent, but there is little difference between the sizes of the various articles. To me the main message is "Oh, we do everything here". Lacks direction.