Swatch are a great Brand. They manage to be classic, cool and youthful, all at the same time. Their website is very well put together and certainly made me want to own one. The site layout is very clear and easy to navigate through. The simple white and grey colours add to the overall cool style of the brand. Swatch are a cool company, so the website reflects this very wel
Friday, 29 July 2011
While Apple inc are still using rounded 3D style bubble lozenge shaped buttons, Adobe have moved on to flat buttons and textured backgrounds. I usually find that adobe are ahead of the curve when it comes to style within their website layout, of all the tech giants. Of course Adobe would need to be at the cutting edge because so many cutting edge designers use their software. I think that Adobe deserve better recognition than they currently get. Few people outside design circles will heard of any of their software, with the exception of Photoshop and Acrobat. Outside the design community, Photoshop has a slightly negative reputation because of all the model shots that have been over enhanced. But Photoshop is a much more powerful tool than just a photo editor. I think there will be more household names to come from Adobe.
Wednesday, 27 July 2011
I quite like the website for Trespass Outdoor Clothing. Based in Glasgow, Trespass are a fairly large Brand. They are at the more affordable range of outdoor clothing and equipment, but I personally think that some of the other brands are a bit over priced. I wouldn't pay £90 for a fleece, but I would buy a quality set of walking boots. Overall, I think Trespass have a good brand, which appeals to outdoor enthusiasts and others that don't perhaps do outdoor sports like hillwalking, etc.
Friday, 22 July 2011
In my opinion, I think Pringle have gone too far toward the exclusive market. I know that they changed their focus a few years ago and aimed at the high end of the knitwear market. Which is all well and fine when everything was booming and some people would be happy to pay £800 for a wool jumper, (not me), but even the luxury market has felt the recent economic downturn. As far as the design of the website goes, the style suits the market at which they have positioned themselves.
I thought I'd have a look at other Scottish Knitwear websites while I'm at it. I recently looked at the website for Lochcarron. I personally think that their website is a little too dark and it doesn't really display their products in the best way. In my opinion, I think that their photography is very good, but the slightly old fashioned style of the website doesn't display their work in the best light.
I'm quite impressed with the new Scarf Company website. Their previous website didn't display their wares in the best way, but their new site is much better. The Scarf Company are a manufacturer of knitted Hats, Scarves and Gloves using only 100% natural fibres. Its good to see a fresh and modern looking website and good to know that there are still good companies here in Scotland making great products.
Thursday, 14 July 2011
I notice that a new "Made in Britain" logo has been designed. It is to be promoted by British exporting manufacturers. So far there has been very little coverage on this, but I suspect over time it will get more promotion. I quite like it. It is certainly much better than other attempts that I've seen over the years. I think it needs a big press launch though, because it needs to be adopted by a large group to work. Once the key market leaders and early adopters take it on, then the rest will follow.
Saturday, 9 July 2011
I had a look at the Moss Brothers website. I quite like the simplicity of it. If you are looking for a suit, you don't need any flashy bits that go whizz, you just need a simple layout that informs. Moss Bros have some decent suits on sale too.
Friday, 8 July 2011
I found a website that generates free QR Codes. It seems this will be a big trend in the next few years. I imagine most companies will print a QR Code on any packaging or flyers etc to get customers to go straight to their website via their mobile phones. KAYWA have a very simple code generator. I tried a test with . Next time I'd better make sure my website is mobile complient!!
Sunday, 3 July 2011
I checked out the website for JJB Sports and they seem to have a permanent sale on. The overall site reflects what they are I suppose, which is a budget sports retail brand. I read somewhere that they can't quite compete with their main rival Sports Direct because they lack the same distribution hubs etc, but the average customer wouldn't know that. They seem to have some really good deals on, but where can you improve your brand image, when cheap pricing is your unique selling point? JJB have a website that is probably a true reflection of what they are like. I looked through the site and remember "SALE NOW ON".