I checked out the website for JJB Sports and they seem to have a permanent sale on. The overall site reflects what they are I suppose, which is a budget sports retail brand. I read somewhere that they can't quite compete with their main rival Sports Direct because they lack the same distribution hubs etc, but the average customer wouldn't know that. They seem to have some really good deals on, but where can you improve your brand image, when cheap pricing is your unique selling point? JJB have a website that is probably a true reflection of what they are like. I looked through the site and remember "SALE NOW ON".