Friday, 22 July 2011

Pringle of Scotland

In my opinion, I think Pringle have gone too far toward the exclusive market. I know that they changed their focus a few years ago and aimed at the high end of the knitwear market. Which is all well and fine when everything was booming and some people would be happy to pay £800 for a wool jumper, (not me), but even the luxury market has felt the recent economic downturn. As far as the design of the website goes, the style suits the market at which they have positioned themselves.

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