Wednesday, 3 August 2011

Fila website needs some inspiration




I think the Fila website is in need of a makeover. Most marketing and design companies would design a sports brand with a hint of enthusiasm. I think the overall site experience leaves me a bit uninspired. Fila used to have a kind of "buzz" about it. The brand seems to have lost its Mojo. Someone needs to breath some life into the Fila brand. Customers need to be inspired.

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