Saturday, 20 August 2011

Kraft Logo

The new Kraft logo has been around since last year, but the old logo is still on a lot of their packaging. I understand that they are a global food conglomerate looking to cut costs, but surely they sell consumables, so they must be regularly reprinting their labels? I like the newly developed logo and branding. I guess they are trying to soften their image, with some success. The design is softer. The blue curve is similar to the new Argos Curved logo. Their intention was that the curve represented a smile. Since the Kraft Foods takeover of Cadbury, I get the feeling that Kraft want to improve their brand image.
New Kraft Logo

Old Kraft Logo

No comments: