Saturday, 27 August 2011

New Starbucks Logo - not my cup of tea!

Another logo that changed recently without me really noticing was the New Starbucks Logo. I noticed only last week, but they changed it in back January. This is the fourth time that they have changed it since the company began. Personally I think that it is quite a safe step. There isn't really a new concept here. There is no new corporate identity. They have not re-branded as far as I am concerned. This is not any strategy to change their brand image, but merely to simplify it. Perhaps they think that this will keep the same company image, but present it in a new light without losing any of the old legacy. All I can say is that its not my cup of tea! (He He)

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