San Francisco Zoo website is okay. Just okay, I wouldn't say that it is great or inspiring, just okay. It has many interesting pages of noteworthy content. It has lots of information about the zoo, but I just don't think it is very inspiring. It doesn't make me go "Wow". Personally I think it could do with a makeover. In my opionion it needs some "Va Va Voom" some amazing photography, features with more impact and excitement put in. As an information resource it serves its purpose. It can be used and accessed with relative simplicity, but the overall design is just a bit dull.