In the build up to the launch of Adobe Creative Suite 6, I've noticed that they have taken out quite a lot of full page press adverts recently. I think that Adobe are making a real effort to be more visible to a wider customer base.
They have also changed the pricing of their software. Adobe are well known within the technology and creative industries, but aside from Photoshop and Acrobat, the general public don't really know what they are about. With CS6, they have improved the designer/user experience, but they have also improved their own brand image in the process. Also, with the introduction of Adobe's Touch Apps, they are also making a very good effort to speak to a new generation of designers. So far, I am very impressed.