The Lynx hair products brand is known under the Axe brand name in the USA and Canada. Here, in the UK, the "Lynx Effect" has enjoyed a very strong brand legacy. I have always liked their product packaging and they seem to change it regularly to keep it fresh and edgy. Their latest incarnation is very well put together. The overall design is strong and the new packaging is led by a great ad campaign. I personally like using the products, but I have not noticed the larger tub size for sale here in the UK.