I quite like the look of Lucozade's new product offering. Lucozade Revive has launched with the Olympics just around the corner. As a company that makes fizzy energy drinks I think Lucozade have done very well to cover all corners, from the Original Energy drink to the sports focussed Lite Lucozade drinks. Unlike other soft drinks brands, Locozade have managed to position themselves to have a wide appeal. Instead of rebranding the original energy drink which is probably known more as as an early morning hangover kick, rather than a sports energy drink, they have chosen to offer this new range to appeal to a new generation of sports enthusiasts with the inclusion of almost all natural ingredients. It is a smarter energy drink for a smarter consumer.