The recent week long computer glitch at NatWest and RBS has, in my opinion, caused great damage to their brand image. The RBS brand has already been tarnished in the credit crisis, but this is a new low for banking. I wonder how many customers will go elsewhere with their accounts? Imagine if RBS had been successful with its ABN Amro bid, how much bigger would this mess be? In my opinion this is a true example of zombie banks. While other banks that were less affected by the financial crisis, they will be getting on with business as usual, RBS and NatWest cannot expect things to be the same. Nobody seemed to care during the credit binge. RBS has shed 30,000 jobs in the last 2 years. Can we expect business proceedure to be any different? You bet.
Thursday, 14 June 2012
I'm so glad that Twitter have updated their logo. I can now sleep at night, confident in the knowledge that they have improved their brand image so much!
But, perhaps the joke is on me. Twitter would probably know that a small change like this would attract attention on the internet. There is no such thing as bad publicity, as they say.
Or, maybe the original logo is intended to reflect a fledgling company and now the new bird represents a more mature company? If we follow this natural progression, perhaps in a few years it may look like this!