Thursday, 13 September 2012

New iPhone 8 "Best Ever"

Imagine 3 or 4 years into the future.

Apple have just launched their new iPhone 8. It has been "Greatly Anticipated" to be their "Best Ever". It will have cool new features on it that make it just a bit different from the previous version. People will queue all night to buy it. There will be a cool new feature. It will be a "Must have" item that you didn't realise that you could have lived without. It will be classed as a "Game Changer". We will all rush out and buy this item (myself included) because we can't bear not to have one. 

Once we have this new object, our lives will be complete. And in our own innocent minds we will be very happy. Through technological emancipation we will then rest easy in the knowledge that we have the "BEST EVER" . Until 18 months later, guess what? Through a very large fanfare and by preaching to the converted the new iPhone 9 will be launched. And it will be classed as the "Best ever Game Changing Best Device, EVER!!!".



Tuesday, 11 September 2012

Everything Everywhere Logo

The Everything Everywhere brand was created with the combined companies of Orange and T-Mobile. Their logo is a bit drab, in my opinion. It doesn't evoke the fantastic company that it claims to be. We are about to get 4th generation mobile network coverage within the UK in 16 cities to begin with. The new 4th Generation network will offer similar data speeds to that of the Long Term Evolution networks of North America. Okay, great, but get a logo that's inspirational.

Thursday, 6 September 2012

Madonna the Brand

I recently read a book on personal branding. It explained that your brand is evident in everything you do, from the way you look, the way you behave, the car you drive, the office you work in and the clients that you work for. In today's creative age no-one has mastered the art of personal branding more than Madonna. Yes she reinvents herself, but she has done so much more. She has pushed the boundaries of what we ourselves can do. How we see ourselves is helped along by those in positions of influence. Today people reaching the age of 40 behave like they are in their 30's and people in their 20's still go around like teenagers. It is down to artists like Madonna who have pushed the envelope to say its okay for the rest of us to live life healthier and still be very fit and youthful as we approach middle age. Madonna is an artist in the fuller sense not just musically, by embracing creativity throughout all aspects of her life.










Kate Moss for Mango

Mango have done a fantastic job with their new campaign, featuring Kate Moss. Kate is looking amazing as ever right now and I think she fits right with their brand. Mango have managed to pull off that sophisticated, yet rock chic, yet urban look that fits with the flavour of the times. And did I mention that Kate Moss is amazing! Kate Moss is amazing! Kate Moss is amazing!...

Brand You


I've just finished reading 'Brand You' by John Purkiss and David Royston-Lee. It's quite an interesting read about branding from a personal perspective. It takes the point of view that all professionals can build a track record and reputation by growing their own brand. By focussing on your core values and your strengths, you can outline how to market yourself better in business. The book is a kind of pocket self-help book, but if it is taken as a light read, it can be quite useful. I found there to be a lot of things that I already knew, but it was helpful in pointing out areas that I should build upon. Worth a glancing read.

Wednesday, 5 September 2012

Flyer design templates from Flyerzone



I've been doing freelance graphic design work for Flyerzone over the past year and have found it to be quite rewarding work. Flyerzone crowd source independent designers to supply designs that are then sold on their website. A client can visit the site, choose a flyer design, or business card, letterhead, comp slip etc, add their own contact details, edit the text to suit their own business and change/edit the photos. Then they choose how many they wish to have printed and on what type of paper. It is working really well and they are also soon to expand with some central European websites.  

Sunday, 2 September 2012

Rise of the Creative Class by Richard Florida


I'm currently reading 'Rise of the Creative Class' by Richard Florida. It's quite heavy going, but each theory is quite well explained. I'm only about 30 pages in, and it is quite interesting. Florida describes how we now live in the Creative Age, with a large proportion of the workforce worldwide involved in creative work from designers, musicians, architects, engineers, artists, software designers to chefs. The wider service industry is also becoming more creatively focussed. The book also mentions how jobs now go where the people are, rather than people going where the jobs are. If a city has the right tolerance towards artistic development, then creative hubs will prosper. Interesting.

Neil Alexander Watson owner of Watson Consultancy


Watson Consultancy Logo


Saturday, 1 September 2012

Rogan Jeans



My Rogans have served me well. I like the wee note on the inside label: "Garment may soon contain grass, dirt, oil, paint, sweat, tears, rain, mud, etc..." Mine have certainly have their share of mud and dirt recently, but they are holding up well. I've owned them for over 2 years and they still have a newish feel about them, even though they have taken a battering. Nice Jeans.



Teen Choice Awards

I recently watched some of the the Teen Choice Awards and noticed that, in my opinion, teens are more conservative than they have ever been. Some of the presenters were as opinionated and sophisticated as someone in their 30's or 40's. I can't remember wanting to be like that in my twenties, never mind my teens. Whatever happened to 'sub-culture'? The presenters were so polished and yet so dull.

8 Days of Sunshine in Wester Ross, Scotland