I've just finished reading 'Brand You' by John Purkiss and David Royston-Lee. It's quite an interesting read about branding from a personal perspective. It takes the point of view that all professionals can build a track record and reputation by growing their own brand. By focussing on your core values and your strengths, you can outline how to market yourself better in business. The book is a kind of pocket self-help book, but if it is taken as a light read, it can be quite useful. I found there to be a lot of things that I already knew, but it was helpful in pointing out areas that I should build upon. Worth a glancing read.