The Everything Everywhere brand was created with the combined companies of Orange and T-Mobile. Their logo is a bit drab, in my opinion. It doesn't evoke the fantastic company that it claims to be. We are about to get 4th generation mobile network coverage within the UK in 16 cities to begin with. The new 4th Generation network will offer similar data speeds to that of the Long Term Evolution networks of North America. Okay, great, but get a logo that's inspirational.