Sunday, 2 September 2012

Rise of the Creative Class by Richard Florida


I'm currently reading 'Rise of the Creative Class' by Richard Florida. It's quite heavy going, but each theory is quite well explained. I'm only about 30 pages in, and it is quite interesting. Florida describes how we now live in the Creative Age, with a large proportion of the workforce worldwide involved in creative work from designers, musicians, architects, engineers, artists, software designers to chefs. The wider service industry is also becoming more creatively focussed. The book also mentions how jobs now go where the people are, rather than people going where the jobs are. If a city has the right tolerance towards artistic development, then creative hubs will prosper. Interesting.

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