So the Co-op have rebranded. New look stores, new look website, new uniforms, new bags, new packaging on own branded products. The website is nice and easy to navigate through. Very simple and clear. Everything has been branded with the co-op logo either in blue on a white background or as a white logo on a blue background. They have simplified the whole look focusing on the logo as their brand image. Their packaging on their food is also simplified and less cluttered. The signage on the buildings has the basic logo on a white or grey background. An improvement from the old black Co-operative text on a green background. Overall they now have a stronger brand, but will their food prices be cheaper? I doubt it.